• Jun. 20 2012
  • Nicolette Beard

Naples Botanical Garden Hires Marketing Veteran


Brian Holley, Executive Director, announces the addition of a new Communications Manager.


NAPLES, FL – June 20, 2012 – Nicolette Beard, an advertising and marketing executive with extensive online marketing experience, has joined the Naples Botanical Garden as manager of the organization’s communications and marketing strategy. With over 25 years experience in advertising, marketing, sales, print and promotion, she brings a wealth of knowledge and expertise to the Garden.


She was most recently owner of Searchlight Marketing, an eight-year-old online marketing firm, working with such notable clients as Chevron. She launched her first business as a Publishers’ rep, securing exclusive contracts with award-winning magazines, such as Ms., The Atlantic Monthly, Entrepreneur and The Christian Science Monitor in the Detroit media market.


“I’m excited to be part of the Garden’s expansion plans and proud to call this gem of the Paradise Coast my new home,” said Ms. Beard.


“We are very pleased to have Nicolette join the Garden team,” said Mr. Holley. “She brings a broad range of marketing and communication experience as well as extensive knowledge of website optimization and social media – critical skills for developing regional awareness of all that Naples Botanical Garden has to offer our visitors and our community.”

About Naples Botanical Garden

Naples Botanical Garden is a 170-acre world-class garden paradise that features the plants and cultures of the tropics and subtropics between the latitudes of 26 degrees North and 26 degrees South including Brazil, the Caribbean, Southeast Asia and Florida. A hands-on interactive Children’s Garden along with 90 acres of beautifully restored natural habitats, walking trails and a Butterfly Garden offer educational entertainment and enjoyment for people of all ages. Regular hours of operation are 9 a.m. – 5 p.m. every day. Summer hours begin July 1st, from 8 a.m. – 3 p.m.

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